Complete guide about Mixue Menu 2026
Mixue was a Chinese based small startup , Zhong Hongchao being the lead started this on ice cream cart. He took 3000 yuan as a loan from his grandmother. He registered his business in 1999 as Mixue Bingcheng means “Sweet snow, Ice palace”. Before that he was selling candied fruit skewers but that did not go well. Mixue Menu viral hit was soft serve cone for only 1 Yuan. His motive was to sell quality product in affordable price. From 1997 till now Mixue became a global sensation spreading from Asia to covering the competitive beverage market in United States.
Price Breakdown of Mixue Menu
Mixue prices vary according to different regions as it has 44679 branches across the globe. Mixue most affordable soft serve king cone costs just $1.19 in US & The highest-priced item on the menu is just $4.99, making it extremely affordable. Mixue selling its products less than at half price then its direct competitors like Starbucks & Heytea.
Most Popular Mixue Items
Millions of customers keep coming back for these fan favourites:
1. Vanilla Soft-Serve Ice Cream : It is Mixue signature item , despite its simple look , this cone delivers an ultimate creamy experience and customers keep coming back for it. Mixue sold over 442 million cones in China in a single nine-month span which is a huge count.
2. Mango Pomelo Taro : A special drink made from tropical essence with earthy taro base. This is a layered flavorful drink prepared by blending mango flavor, citrusy notes of pomelo style bits of fruits and chilled icy base. It is not mere a drink but a dessert in a cup.
3. Brown Sugar Pearl Milk Tea : This tea is more like a dessert, anyone want to enjoy something creamy and filling this indulgent treat is for them. Perfectly cooked boba pearls coated with brown caramel flavored brown sugar syrup making this tea instagrammable content.
4. Strawberry Bobo : It is a refreshing zesty fruity drink with base of tangy strawberries mixed with chewy tapioca pearls chilled in ice with perfect match of mild sweetness.
Mixue’s Global Footprint
Mixue initiated a humble beginning in Henan province of China and now Mixue winning hearts of billions in Australia, Vietnam, Thailand, Philippines, Indonesia, Malaysia and recently in United States at minimal locations.
While Mixue has not officially launched in Brazil yet, the brand signaled its expansion in South America with the aim of hitting 500-1000 store count there till 2030.
Mixue Halal Status
Mixue has hundreds of branches in Muslim populated countries like Indonesia and Malaysia where people also show concerns about the halal certified products. In Indonesia all Mixue branches are halal certified through (LPPOM MUI). Around 100 branches in Malaysia are also halal certified. In Malaysia, JAKIM (Department of Islamic Development Malaysia) is the agency responsible for Islamic affairs including halal certification. It depends on the region where Mixue branch is located. Before visit people can confirm about its status or upon arrival can freely ask from Mixue staff to avoid any inconvenience.
How Mixue’s Franchise Model Drives Global Domination
Keeping up the prices low is not just a one day game, Mixue doing it for 25 years. Globally Mixue branches running on a systematic way. Almost every other tea & beverages competitors get ready their products from expensive imported raw material so it becomes evident to sell their items pricy. But Mixue franchise model running on opposite path.
Here how the games changes, Mixue produce all its raw material on its own, develop end to end supply chain and control its final product cost. By 2023, Mixue had 26 warehouses across China covering cold-chain logistics to over 90% of its domestic stores.
Rather than charging franchisees heavy royalties or profit-sharing, Mixue earns 97% of its revenue by supplying raw materials and equipment directly to franchise partners at low margins. This “heavy backend, light frontend” approach means franchisees benefit from low entry costs, while Mixue profits from scale a true win-win structure.
Still think Mixue is just a cheap brand? The company pulled in $615 million in profit in 2024. That is more than most premium chains will ever see.
Final Thoughts
Mixue is a proof that you don’t need luxury pricing to build a luxury empire. Starting from a borrowed 3,000 yuan and a street stall, Zhang Hongchao created a brand that now serves millions of people every single day, all without compromising on affordability.
Whether you’re a first-time visitor or a loyal fan, the Mixue menu offers something for everyone at a price that genuinely makes you smile. Browse the full menu, explore nutritional details, and find your nearest location over at [https://www.mixue-menu.com].
